ILIA

The ILIA brand was born in Vancouver when founder Sasha, after reading the ingredients list of her favorite lip balm that she used every day, was shocked that many of the ingredients were not safe. The challenge was immediately raised - to re-create your favorite lip balm that would be effective and natural. This is how the first ILIA product was born - lip balm with color. ILIA combines skincare and makeup into one, with powerful formulas created with active skin care ingredients and sun protection. ILIA believes in skin that looks like skin and a glow that comes naturally. Among the ILIA product range, you can find such popular products as Limitless Lash mascara and Super Skin tint foundation.