OLAPLEX

OLAPLEX had humble beginnings in a California garage, and since 2014 has grown exponentially and now includes millions of fans worldwide. OLAPLEX's patented formula has allowed professionals to reach new heights in color and hair care. After use, the hair was not only healthier, but also acquired a completely different quality. Today, OLAPLEX is one of the largest independent hair care brands in the world, with more than 100 global patents. The brand quickly became a global sensation, paving the way for a whole new category of hair care called Bond-building .